GM Market Share Up; October Marks First Sales Increase in 21 Months 11/03/09

A strong performance by GM’s four core brands – Chevrolet, Buick, GMC and Cadillac – resulted in GM U.S. October sales of 177,603 vehicles, up 4 percent from last October, the company’s first year-over-year gain since January 2008.  Total sales increased 13 percent when compared with September. The four brands accounted for about 95 percent of GM’s retail sales, an increase of 10 percentage points compared to the prior year.
Moreover, GM’s market share has improved for the third straight month.  Market share is estimated at 21 percent.
“We’re very pleased with consumer acceptance to our newest cars, crossovers and trucks,” said Susan Docherty, GM vice president, U.S. Sales. “While we have more work to do, we are making progress and will continue our focus on delivering vehicles and a sales and service experience that brings consumers to Chevrolet, Buick, GMC and Cadillac – and keeps them coming back.”
GM is making measurable progress as seen by:
• Total GM sales increased 4 percent compared with October, 2008;
• Retail sales were up 15 percent for the same period;
• Year-over-year total sales increase is the first since January, 2008;
• Chevrolet, Buick, GMC and Cadillac retail sales represented 95 percent of October retail sales vs. 85 percent in October, 2008;
• Combined Buick/GMC retail sales were up 33 percent compared with last year, driving Buick-Pontiac-GMC retail sales up 12 percent.